Absolut

Absolut
Company:
Absolut
Country:
Sweden
Opening:
1879

Absolut is a brand of Swedish origin and belongs to the Pernod Ricard Group. Today it is the third best-selling white drink brand in the world. Its philosophy is that of "One Source", which means that the entire manufacturing process comes from the town where they are located, Ahus, so they pollute very little.

 

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History


The history of Absolut begins when the businessman Lars Olsson Smith began to sell his own homemade distillate challenging the monopoly held by the city of Stockholm around 1879.


Since 1917, after the Swedish government assumed the monopoly of the alcohol industry, the production and distribution was in the hands of V&S, and Absolut began to be marketed as "Absolut rent brannvin".


Because of the limitations to promote alcohol in Sweden, V&S proposed to increase the income from exports, so in 1979, vodka started to be sold as "Absolut vodka".


With these exports, Swedish vodka achieved worldwide fame, in part, for its design inspired by a medicine bottle and with a label as a product description alone.


In the early 1990s, Absolut became the number one vodka in the United States and one of the leading vodkas in Europe, and to distinguish itself from the competition, it launched several flavored vodkas on the market.


In 2008, Absolut Vodka was again privatized and left V&S to become part of the Pernod Ricard multinational group.



Featured products



Special Editions


Vodka Absolut Elyx


A luxury vodka whose elaboration is based on quality, integrity and craftsmanship with a manual distillation in copper still. The result is a rich and smooth vodka with a perfect taste for martinis that we call liquid silk.


Its name comes from the intention of calling it "Elixer" (elixir) although this name was associated with medical concepts, so it was shortened to Elyx, which is also a derivative of the Swedish word meaning "luxury".



Logo and campaigns


The logo of the Absolut brand is made up of the words "Absolut Vodka" in a blue and bold typography, together with the words "Country of Sweden" in a smaller typography between the two previous words.



Interesting facts


The Absolut vodka bottle was redesigned in 1985 by Andy Warhol for a special edition, and since then the brand has featured collaborations with such popular celebrities as Donna Karan, Helmut Newton and Keith Haring for the "Absolut Art" campaign.


The Absolut vodka brand is very aware of sustainable business practices, which is why it is said that although Absolut bottles are green even though they look transparent, because each bottle is made with 40% recycled glass.


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