Monster

Monster
Company:
Hansen Natural
Country:
United States
Opening:
2002

Monster is an energy drink launched in 2002 in the United States. Commercialized and elaborated by the American company Hansen Natural, since its launch it has gained the confidence of consumers, being one of the most prestigious energy drinks in the world and also having a 35% market share in its country of origin, only behind the giant Red Bull.

 

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Grid List

Grid List

History 


The story of Monster begins in 1935. Yes, it was not even foreseen that it would become a transatlantic energy drinker, but it was the course in which its germ was born: Hansen Natural. This was the name that the people in charge of a natural drinks company in Southern California decided to register, which for years maintained constant sales, but very far from grandiosity.


This was to be the case until the late 1980s and early 1990s, when a South African lawyer by the name of Rodney Sacks decided to buy the Californian company and turn its products around. He began to make his own energy drink after seeing Red Bull's success on a trip to London. However, the first steps of Hansen Natural as an energy drink were not as expected, as they failed to reach the general public and in particular the adolescent public, his most desired goal. It would take until 2002 to see the first steps of the giant that Monster has become. That year the company would bet on a new look, a change of ingredients with more sugar and more caffeine, a new name and much sweeter. A few but important brushstrokes to prove Sacks right.



Outstanding products



Special Editions


Monster Energy The Doctor


Monster is closely linked to sports, including motor sports and motorcycling in particular. Within this world there is a very prominent name, Valentino Rossi, and Monster decided to pay tribute to him with a variety dedicated to his figure under the name of The Doctor, a nickname by which the Italian rider is known.


Monster Energy-Assassin's Creed


In 2017, a new installment of Assassin's Creed was released, a successful video game series that navigates through history from the Middle Ages through the French Revolution and Ancient Egypt, the time when Assassin's Creed Origins is located. To celebrate the launch, on 7 December of that year a limited edition of Monster was released, starring the warrior Bayek, the main character in the video game.



Logo and campaigns


An elongated m, in a green phosphorite as if it were the claw of a powerful animal, is the hallmark of the U.S. energy drink brand. In terms of campaigns, Monster has been closely linked to the Moto GP for years, sponsoring riders such as Valentino Rossi, Franco Morbidelli and Maverick Vinales.



Interesting facts


Not only Moto GP has been the standard-bearer of the energy drinks brand created by Rodney Sacks. It has also participated in other areas of the world of culture or sport, such as skateboarding contests, surfing, car racing, extreme sports, or concerts, where in the early years of the brand gave away their drinks to publicize the monster of the green claw.


Monster is an Energy Drink brand. Its references in Energy Drink are highly valued in the sector for its high degree of quality in manufacturing and its fame among the public is well deserved.


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