Hennessy

Richar Hennessy was an Irish officer who served Louis XV. As a gift he received some land in the village of Cognac, France. His business began by sending only liquors that he made to his friends and family in Ireland, it was his son James who took the step to include cognac in his production. In 1794, Hennessy Cognac landed in New York and managed to establish himself more firmly in African-American music.

Jean Fillioux is appointed Hennessy's first master blender, he went from being a cooper to supervising the reserve of eaux-de-vie, the relationship between the two families is excellent. Years later, Hennesy manages to export his products to countries such as Russia, following the request of Empress Maria Federovna to make an exceptional cognac to give to her son Tsar Alexander I, India, taking special care due to the climatic conditions, or Australia, one of Hennessy's best customers.

Due to the opening of the Suez Canal, the first shipments were made to China in 1859. Maurice Hennesy, Richard's great-grandson, contributes to the creation of a cognac classification, which consists of assigning a number of stars depending on the quality, this gave rise to Hennessy's three-star cognac. Between 1866 and 1869 the first cases of Hennessy arrived in Japan and Brazil. Maurice Hennessy manages to create a new quality called Hennessy XO, becoming today a world reference of cognacs. Africa is the next destination for this French cognac, followed by Asia.

In 1949 the brand accompanied Paul-Emile Victor on his expedition to the Arctic. Thirty years later, Maurice Fillioux, sixth generation of Master Blender, creates Hennessy Paradis, as an ode to symphonic music: a voluptuous cognac, under a selection of the best eaux-de-vie to obtain a perfect blend. Master Blenders do not stop improving their cognac, that is why Yann Fillioux, belonging to the seventh generation, creates Richard Hennessy, this extraordinary blend is a testimony of 250 years of history, talent, experience and knowledge. In 2011, the jewel in the crown of the Hennessy collection, Yann creates Hennessy Paradis Imperial, a cognac that embodies the height of the art of selection over eight generations of Master Blenders from the Fillioux family.

Featured products

• Hennessy X.O Cartoning


• Hennessy Paradis Cartoning

Awards

• Popai (Point Of Purchase Advertising International) Award 2015: Annual awards to recognize the most innovative and effective in stores and points of sale.


• The Pentawards 2015: Recognition of excellence in creative packaging worldwide.


• Prim Formes De Luxe Award (France): International competition to recognize excellence and innovation in presentation within the luxury sector.

Logo and campaigns

Hennessy's logo (a hand holding an axe) in French "Bras Armé", has its origins in the coat of arms of the founder's family, over the years it has been modified by professional designers who have given it a more modern look. He was quite fond of war and the military world since he was dedicated to them for a long time.

• Advertising campaign in 2019 directed by the famous live Ridley Scott for Henessy X.O.


• Advertising campaign in 2013 "Wild Rabbit", in which he had different personalities like Martin Scorcese, Manny Pacquiao or the rapper Nas.

Special Editions

Hennesy "Edition Particuliére nº 5"

Available only 60 pieces, the first mix made by the eighth generation master mixer Renaud Fillioux from Gironde. The bottle is made of Baccarat blown glass and hand sealed with Guerlain's "Barbichage".

"Hennesy XO Designed by Frank Gehry"

Made by the famous architect, for the 150th anniversary of Hennessy XO, made with precious metals such as bronze, gold and glass.

Hennesy "Paradis Imperial"

A limited edition from a particular vintage, it is the jewel of Hennessy's entire collection.

Interesting facts

The LVMH Group currently has a dozen brands as well known as Dom Perignon, Moët & Chandon or Krug and Mercier. The brand's main market is the United States, along with Asia and Europe, in that order. Currently, Guilles Hennessy, the last member of the family, is a member of the group's board of directors.