Herradura

Herradura Tequila is a tequila distillery with a rich history and tradition. Founded in 1870 in Amatitán, Jalisco, it has remained in the family for over 125 years. Since 2007, it has been owned by the American spirits manufacturer Brown-Forman.

Herradura tequila is distilled with great care and passion, with an alcoholic content. The brand takes pride in its traditional production process and commitment to quality.

 

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Herradura History


Herradura Tequila is a tequila distillery with a rich history and tradition dating back over 150 years. Founded in 1870 by Félix López in the picturesque town of Amatitán, Jalisco, this brand has remained in the family for several generations, passing down its passion and knowledge from parents to children.



Featured Products from the Herradura Brand


  • Herradura Plata Silver Tequila: This 100% agave tequila is fresh and light, with floral and citrus notes that make it perfect for cocktails or sipping neat.

  • Herradura Reposado Tequila: Aged for 11 months in American white oak barrels, this reposado has a deep amber color and flavors of cooked agave, vanilla, and lard. It is a favorite among connoisseurs.

  • Herradura Selección Supremais a liquid treasure, patiently aged and mastered. Over 49 months, it rests in American oak barrels, acquiring a dark amber color and hints of spices. Its exceptional smoothness makes it a sublime choice for special occasions.


Awards


Herradura Tequila has gained global recognition for its exceptional quality. Its traditional production methods and commitment to excellence have been rewarded with numerous awards.


  


Logo and Campaigns


The iconic Herradura logo, a stylized horseshoe, evokes craftsmanship and authenticity. Legend has it that the name "Herradura" comes from a horseshoe found on the original property, a symbol of good luck and protection. Since then, the brand has been synonymous with quality and authenticity in the world of tequila.


 If the global campaign "The extraordinary awaits" invites tequila lovers to discover an authentic and full-of-possibilities Mexico. From the hot springs of Jalisco to ancestral traditions, Herradura celebrates the extraordinary in every drop.


 


Points of Interest


  • Herradura uses 100% blue agave, grown in the highlands of Jalisco, and a brick oven to slowly cook it.

  • Its fermentation and distillation process follows traditional techniques, honoring Mexican heritage.

  • Herradura transcends clichés and stereotypes, exalting the cultural heritage and passion of its homeland.

Herradura Tequila is more than a drink; it's an experience that blends tradition, quality, and boldness. Each sip transports us to the sunny lands of Jalisco and invites us to celebrate life with authenticity.

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