effect

effect
Company:
Grupo MBG
Country:
Germany
Opening:
2002

effect is the energy drink brand that was born in Germany in 2002. With its rimbonated flavours and explosive designs, it is a phenomenon among energy drinks all over the world. Since its creation, they have been committed to innovation in their drinks, looking for new concepts.

 

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HISTORY


effect was founded in Germany in 2002 with the aim of revolutionising the energy drink market. Since its first creation in that year, it was the beginning of a wide range of products that continues to convince a growing number of consumers all over the world.


Bold new flavours, sugar-free, energy drinks with BCAAs for athletes, all of these are born from their own innovation laboratory where each product is created and tested. Their mission is to set new trends, find exciting new flavours and create groundbreaking designs.


Their designs and flavours have received numerous awards such as:


Silber AboutDrinks Award 2014.


Reddot Award Winner 2014


Top-Getrank Fizzz 2015


Top Flavour Award 2015


Top Flavour Award 2016


German Design Award 2016


BCAA Energy Range Red Dot Award in 2019


German Design Award 2020,


BCAA Energy winner in the category "Brand Design and Communication 2021" for Red Dot


 


Bombastic flavours with explosive designs, to offer all the energy of this drink with different concepts. This has led more and more companies to collaborate with them as influencers on social media platforms to present their products in the best possible way, expanding their reach, especially among young consumers.


Sponsors of Bundesliga teams such as Borussia Dormunt, influencers such as Justin Prince or major events have made effect a breakthrough. The can with the 15 red dots is now causing a stir and is consumed in 57 countries around the world.

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