Cola Cao

Cola Cao
Company:
Idilia Foods
Country:
Spain
Opening:
1945

Cola Cao is a cocoa-based product launched in 1946 in Spain, with the intention of changing the taste of milk by diluting it.

 

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History


The Cola Cao brand has its origin in a small shop in the Gracia district in Barcelona, where José María Ventura and José Ignacio Ferrero registered this product in 1945 and launched it on the market a year later.


In the mid-50s, Cola Cao bet on radio advertising with one of the most popular jingles in our country: the ColaCao Song.


In 1962 it made the leap to television and at the end of the 80s it began to broadcast its advertisements on private television channels with personalities as varied as Teresa Rabal, Edurne, Cocha Cuetos or Xavier Sardá.


In 1988 Cola Cao became the official sponsor of the Spanish Olympic team, and years later continued to be linked to Spanish sport with the participation of Rafa Nadal and Dani Pedrosa, together with their respective mothers, in the spots for the cocoa brand.


At present, he continues to support sports practice through his sponsorship of national Olympic and Paralympic teams.



Outstanding products



Awards


  • Award for Excellence in Sports Marketing by the Spanish Marketing Association for its more than 70 years of commitment to sport.

  • Carrefour 2016 Innovation Award at the gala held at the Palacio de Cibeles for its clear commitment to innovation.


Special Editions


  • Cao Shake Tail

  • Cola Cao Energy


Logo and campaigns


The Cola Cao brand logo shows the brand name itself in blue with a red shading, on a generally yellow background. All of this tilted slightly upwards as the brand name advances.


As for the brand's campaigns, we can mention some of them as examples:


  • "Cola Cao David Parrilla DDB" in which the image of David Parrilla is presented as a young promising skateboarder.

  • "Cola Cao Shake shakes up the world" aimed at the young public including actions of influencers, social networks, street marketing, etc.

  • "Cola Cao Eso tan tuyo" dedicated to lifelong consumers.


Interesting facts


It is estimated that around 50 glasses of Cola Cao are drunk every second in our country, which means almost 5 million glasses a day.


The brand had a great impact on people with the 1956 radio spot, which in the 1960s was broadcast on television, in which the famous song of the "little black man from tropical Africa" was sung.

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