Coca Cola

Coca Cola
Company:
The Coca-Cola Company
Country:
United States
Opening:
1886

Coca-Cola is an American multinational corporation that encourages us, since 1886, to enjoy and feel the flavor of our favorite drink with a type of Coca-Cola for every moment.

 

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History


The soft drink Coca-Cola was created in John Pemberton's laboratory while searching for a healing remedy for stomach diseases. After the success of selling this remedy, the drink became a success and that's when the company's accountant, Frank Robinson, decided to give it a name and assign it a logo that lasts today.


In 1904, Coca-Cola was advertised for the first time in national magazines and bottling plants were opened in Canada, Cuba and Panama.


To avoid confusion and due to the use of the word "Coke", the company makes an advertisement with one of its usual faces, Sprite Boy, in which it makes clear that Coca-Cola and Coke are two terms that refer to the same product.


In 1955, the first new product of the brand, apart from Coca-Cola, arrived: Fanta Orange. Years later, Sprite would be launched, and in 1963, Tab would be the first sugar-free soft drink, and it would not be until the turn of the century that the company would launch Simply Orange and Coca-Cola Zero.


 


Outstanding products


 


Awards


Coca-Cola has received many prizes and awards, among them, we can highlight the following two for their originality:


Gold in the category "Effectiveness in commercial communication" for the "Benditos Bares" campaign.
Gold in the category "Most innovative strategy" for the "Benditos Bares" campaign.


 


Special Editions


  • Coca-Cola Mini

  • Coca-Cola with Coffee

  • Coca-Cola Signature Mixers Smoky Notes

  • Coca-Cola Signature Mixers Spicy Notes

  • Coca-Cola Signature Mixers Herbal Notes

  • Coca-Cola Signature Mixers Woody Notes

 


Logo and campaigns


The Coca-Cola logo has been modified several times throughout history. Today, we can say that it is the word Coca-Cola in a shade of red on a white background.


As far as advertising campaigns are concerned, we can stand out:


  • "The Great Meal" as the Coca-Cola ad for after the pandemic that encourages us to celebrate the everyday things in life.

  • "Coca-Cola Offside" is an initiative carried out in the United Arab Emirates to reclaim the role of women in sports journalism.

  • "Together is Beautiful" celebrates diversity with an incredible animation that was broadcast during the break of the Super Bowl.

 


Interesting facts


In the United States, it is said that anyone living in America sees at least three ads for a Coca-Cola Company product a day.


The company has been a sponsor of the Olympic Games since 1972, the FIFA World Cup since 1966, and the Eurocup since 1976. In 2005, Coca-Cola implemented a quality management system that allowed it to be even more competitive than it already was.

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