Why buy Discontinued Rum Arehucas Fresier

The Canarian rum distillery, one of the most important in the country, is characterized by its classic products, but also by trying to find new holes in the market, and with Arehucas Fresier they have succeeded. In the era of bright colors and fruity flavors, focused practically on gins, Arehucas Fresier appears with forces focused on the young segment of society, eager to taste new adventures. Thus, this rum is made from the excellent aguardientes and Canary Island sugars, together with an infusion of strawberries, various varieties of red fruits and cherry blossoms that bring that special colour and flavour within the reach of very few rums.

Tasting notes. Sight, smell and taste

The classic long bottle of Arehucas is in charge of protecting this canary rum from unwanted visits, with the remarkable difference of the predominant pink colour both on the label and on the stopper. Once uncovered, it escapes sweet aromas of fruits and strawberries, which interpenetrate along with the pale pink color of the liquid. Finally, in the mouth it is smooth, with intense touches of strawberries, red fruits and cherry blossom, the three main elements that participate in its elaboration.

How to taste it. Marriage

As for the best way to taste it, from Yo Pongo el hielo we recommend doing it with four or five pieces of ice in a balloon glass, a twist of lemon, and a neutral tonic, although it is also an excellent companion in a wide variety of cocktails.

Sugar as a starting point

As in the great majority of rum traditions, and Arehucas is no exception, sugar was responsible for laying the first stone of this history. It was on August 9, 1884 when the Fábrica de San Pedro was inaugurated in Arucas (Gran Canaria), focused on the production of sugar, although also with interest in the elaboration of liquors and eau-de-vie. Although the quality of the sugar was exceptional, the truth is that its liqueurs were not left behind, crossing borders and becoming suppliers of the Royal House.

Already in 1940, under the management of Alfredo Martín Reyes, the company began to market its products under the name of Arehucas, a name synonymous with quality, tradition and innovation in equal parts.

It's in the Top 30 of economic and cheap products of Discontinued Rum and in the Top 900 of our best seller products.