Havana Club

Havana Club
Company:
Havana Club Internacional
Country:
Cuba
Opening:
1934

Havana Club is a brand made in Santa Cruz del Norte, a municipality located on the north coast of Cuba. The distillery, opened in 1878 under the name of La Vizcaya and known since 1934 as Havana Club, is distributed by a symbiosis called Havana Club Internacional and is made up of the Cuban government itself and the French beverage giant Pernod Ricard. It is currently one of the world's leading rum producers and is sold in more than 125 countries.

 

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History 


Since Christopher Columbus arrived with his entourage on the coasts of America, those lands beyond the Atlantic Ocean have received a multitude of European citizens in search of fortune and wealth, including many born in Spain. Fortune-seekers, conquerors, merchants in search of products to export to Spain and the rest of the world ... An endless number of examples we find in the history of these situations, but no doubt if we had to highlight some would be those of those Spaniards who made the Americas to devote themselves to the production of beverages. Within this group is José Arechavala, who is responsible for Havana Club currently being one of the most important rum brands on the planet.


Arechavala, born in the Biscayan municipality of Gordejuela, decided to seek his fortune at the age of 15 in another country and moved to Cuba to find it. There in 1878, 16 years after his arrival, he opened the doors of the La Vizcaya distillery, specialized in the elaboration of exquisite rums. The company's fame grew until 1934, when it changed its name to Havana Club Rum, initiating a fruitful period in which it was capable of producing 125,000 liters of rum per day. With the Cuban Revolution, the State nationalized the company, and it was already in 1993, in an attempt to expand the brand, when the Empresa Mixta Havana Club Internacional was created, composed of the Cuban government and Pernod Ricard and responsible for the massive success of this Cuban elixir in more than a hundred countries.




Featured Products


  • Havana Club 15 years Gran Reserva

  • Havana Club 7 years

  • Havana Club Cuban Ritual

  • Havana Club Master Selection



Special Editions



Havana Club C. Tangana


The Cuban company and the Spanish singer launched in mid-2019 a limited edition of 50 bottles to commemorate the release of "Para repartir", the musician's song. In it he travels the streets of Havana, and as a tribute has participated in the creation of a special delivery of Cuban rum, where the musician appears on the label and on the back of the bottle a verse of his song.



Tribute 2019


Every year Cuban rum launches a special tribute edition to commemorate the arrival of a new season, and in 2019 the protagonists were three generations of Maestros Roneros: Salomé Alemán, José Navarro and Asbel Morales. This variety has a limited edition of 2,500 bottles distributed in 20 countries.



Logo and campaigns


A red circle, surrounded by a yellow border and the letters Havana Club in white are the components of the logo used for years by the Cuban brand, but these give its protagonism to the main character: the Giraldilla. In the upper part of the logo appears the image of this woman characteristic of Havana, which is located at the top of the Castillo de la Real Fuerza.




Interesting Facts


It is well known that Cuban cigars, also known as Habanos, are among the best that can be enjoyed all over the world. And no one knows better than Cubans that this is true. That's why Havana Club had an idea, to unite two Cuban passions into one: rum and cigars. Thus, the company launched Havana Club Unión, a variety specially created to enjoy a good Cohiba.



Havana Club is a brand of Rum. Its rum references are highly valued in the sector for their high level of manufacturing quality and their fame among the public is well deserved.


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