Heineken

Heineken
Company:
Heineken Pilsener
Country:
Netherlands
Opening:
1873

Heineken Pilsener, or simply Heineken, is one of the best known beers in the world. It is brewed by the Dutch brewery Heineken International.

 

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History


The history of Heineken begins in 1864, when Gerard Adriaan Heineken bought a brewery in Amsterdam that would focus on premium lager brewing.


He managed to adopt the latest innovations to become the first brewer on the planet to introduce a quality laboratory in the Dutch city of Amsterdam.


Throughout its history, Heineken has won numerous awards for various achievements, brewed its own yeast for the production of its beers, and has become one of the best-selling beers in the world.



Product highlights



Awards


In this section, special mention must be made of the four awards that we can see on each of the bottles and which the brand received in its early years of history:


  • Gold Medal in Paris in 1875.

  • Diploma of Honour in Amsterdam in 1883.

  • Grand Prix in Paris in 1889.

  • Member of the Jury in Paris in 1900.


Logo and campaigns


The company logo shows a red five-pointed star next to the name "Heineken" in green.


Heineken is one of the main sponsors of the UEFA Champions League, the UEFA Europa League and the UEFA Europa Conference League, as well as Euro 2020 for the first time.



Interesting facts


Some of the most interesting facts about the Heineken brewery are:


  • It contains only three ingredients: clean water, malted barley and hops.

  • It has created a special yeast for its beer, Yeast A, which it still uses today and which they claim gives their beer a unique flavour.

  • Every year he modifies his recipe in order to always get the same taste, this is because every season the harvest is different and he has to adjust the amount of barley annually.

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