Cacique

Cacique
Company:
Diageo
Country:
Venezuela
Opening:
1961

Cacique ron is a Venezuelan brand that was created by the founders of Licorerías Unidas and that currently belongs to the British company Diageo group that is in charge of its distribution here in Spain and in other countries such as Chile or Mexico.

 

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History


Licorerías Unidas is a company that was founded by Gustavo Vegas León e Hijos, who later became partners with the distributor Benedetti Chumaceiro and Morris E. Curiel and the Canadian company Seagram's Company, began to age a light rum on a hacienda in western Venezuela.


The rums they produced in the Caribbean had a two-year maturation process, while the new rum had a maturation time of about six months. The company began producing its rum using its own mineral water and sugar cane plantations. In 1961, the company Licorerías Unidas launched the Cacique rum on the Venezuelan market. This rum was obtained from the distillation phase, from which seven types of rum were produced, which were combined to create Cacique rum.


In 1992 Seagram's Company takes over all the shares of the Venezuelan company, years in which the political and economic crisis of the country is at its peak. Not only did they face the problem of the crisis but they also had to fight against imported whisky and other alcoholic drinks, which is why they chose to export their product to Spain and other Latin American countries. That same year the edition Cacique 500 Años was released in commemoration of the arrival of the Spanish to America. In 2001, Diageo acquired Seagram Venezuela. One year later, Cacique managed to position itself as the leading brand in the Venezuelan market by taking over from Ron Santa Teresa.



Outstanding products


 


Awards


  • International Rum Congress in Madrid 2013: silver medal.

  • International Rum Congress in Madrid 2014: bronze medal.

  • International Rum Congress in Madrid 2015: bronze medal.

  • International Rum Congress in Madrid 2016: double gold medal.

 


Special Editions


"Ancient Cacique Rum"


Limited and exclusive edition distilled three times in copper stills from sugar cane harvested in 1989 and numbered by hand.


"Ron Cacique 500"


This version was launched on the market in limited units, but its good acceptance by consumers made it a continuous production that we can easily find.


 


Logo and campaigns


The logo of Ron Cacique refers to the figure of the cacique who had the honor of distributing rum as a tradition in the Venezuelan tribes. Cacique is a term assigned to the local chiefs of the Taino communities of the Antilles.


 


A bit of history of Grupo Diageo


Diageo is a UK company that manufactures and distributes alcoholic beverages in over 180 countries. Its brands include such well-known names as Johnnie Walker, Guinness, Tanqueray and Baileys. Diageo was created in 1997 after the merger of Grand Metropolitan and Guinness. Diageo Spain, a subsidiary of the Diageo group, was founded on 1 July 2002.

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