Felina

History

The company Bebefit S.L. was created in 2019 in Madrid with the idea of introducing innovative drinks to the market with attributes that differentiate them from existing ones; therefore, in June 2020, they launched Felina Drink on the market, a drink with an alcohol content of 5%, which contains no added sugars or gluten and which with its smooth, refreshing and fruity flavour managed to conquer the most demanding palates from the first weeks of launch, selling more than 20,000 bottles. It is currently available in almost all Spanish provinces, in various catering establishments and food chains.

Felina Drink has two versions: Pink and Blue so you can decide which one is your favourite, although we can assure you that both are delicious and the best thing is that they have 7 times less carbohydrates and almost half the calories of a beer. Definitely a great refreshing and bubbly option for any time of the day.

Featured products

• Felina Pink


• Felina Blue

Logo and campaigns

The launch campaign for Felina Drink "A new alcoholic drink for people who take care of themselves" had a great positive impact on the public, especially the younger ones, achieving online sales that quickly wiped out stocks in the shops where it was sold.

Currently, they are also working on a digital strategy with important influencers in the country, in order to position themselves in the competitive market of alcoholic beverages.