Aquarius

History

Aquarius was the official drink of the Olympic Games in 1992, since due to its mineral salt content the drink helped athletes to recover after physical activity. In 2005, the drink began to be consumed more among other types of consumers who are not related to sports and in daily activities such as family gatherings or accompanying meals. After the magnificent acceptance of the drink, the brand decides to change the image by renewing its packaging to meet the needs of consumers.

Featured Products

• Aquarius Lemon


• Aquarius Orange

Awards

• National Marketing Award 2009

Logo and campaigns

Throughout Aquarius' history, the company has launched different advertising campaigns:

• Campaign Aquarius 2016 "We don't have uniforms but we have Aquarius"


• Aquarius 2018 Campaign "Post-Trials I" and "Post-Trials II


• Aquarius 2015 Campaign "The incredible sensation of coming up


• Campaign Aquarius 2010 "The way of the meetings"


• Aquarius 2017 "Donors" Campaign


• Aquarius 2012 "People" Campaign


• Aquarius 2018 Campaign "P.I.L.I"

Interesting facts

It was widely believed that the consumption of Aquarius in women increased the possibility of becoming pregnant. The explanation was that, supposedly, the endometrium is hydrated and facilitates the implantation of the embryo, or that the intake of this drink provides the fetus with the minerals it needs during its development. However, there is no scientific evidence to date that proves this to be the case.