Pepsi

History

The first appearance of Pepsi dates back to 1893 when the pharmaceutical chemist Caleb Bradham prepared and sold the drink in his apothecary's shop in New Bern, North Carolina. At first it was called "Brad Drink", and it was in 1898 when it was called Pepsi Cola, in reference to the digestive enzyme pepsin and the cola nuts used in the recipe. In 1902 the brand was registered and founded with ninety-seven shares of capital, and in 1903 the bottling plant was moved to a rented warehouse to sell 30,162 liters. The following year, those sales tripled with the use of 177-milliliter bottles. The history of the brand in Spain began in 1950, when Pepsi began to distribute in our country through a franchise. In 1982, 1983 and 1993, Pepsi expanded its portfolio in Spain and launched Pepsi-Light, Pepsi No Caffeine and Pepsi Max, respectively.

Outstanding products

• Pepsi Soda


• Pepsi MAX Soft Drink

Awards

PepsiCo has won numerous important awards throughout its history, so we're going to mention some of the ones we've won:

• "Top Employer 2019" award to PepsiCo Spain for the thirteenth consecutive year, positioning the company as one of the best companies to work for in our country.


• "Universum 2017" awards that include it in the ranking of the most attractive companies to work for.


• "Talent Mobility" award in the category "Deploying Talent" in recognition of the best practices in talent management, promoted by LHH, a consultant of the Adecco group.


• "Randstad Awards 2013" to PepsiCo as one of the three best companies to work for in the food and beverage sector.


• Finalist in the "HR Excellence Award 2012" of the CRF Institute for knowing how to manage motivation and commitment among its employees.

Logo and campaigns

The current Pepsi brand logo was designed in 2014 and consists of the circular emblem with the three colors, red, white and blue, separated by wavy lines and the brand name on the right in lowercase letters, with the particularity that the letter "E" is customized to resemble a white wave.

Some of the most well known Pepsi campaigns are:

• "We will rock you", with the participation of stars like Beyonce, Pink or Britney Spears interpreting the well-known and mentioned song of the group "Queen".


• "Michael Jackson Pepsi Generation", with the well-known singer singing a version of his song "Billie Jean" around the drink.


• "#Vivehoy", with Olympic medalist Lionel Messi participating in this spot with a sporting atmosphere in which he delivers a can of Pepsi with a foot movement.

Pepsi has also organized several consumer appeal campaigns, such as the "Flavor Challenge" held in 2018 and 2019, with the aim of having consumers participate in the blind taste test between Pepsi MAX and Coca-Cola Zero Sugar, with a result of 56% in favor of Pepsi MAX in 2018 and 54% in 2019.

Interesting facts

The first famous character to promote this drink was the race car driver Barney Oldfield, describing it as "a fierce drink...refreshing, strengthening, a pleasant stimulant to prepare for a race". The company collaborates with the STEM Talent Girl program in Spain, whose objective is to promote talent and encourage a vocation for scientific careers among 3rd and 4th grade students in the Community of Castilla y León.