Miró

Miró
Company:
Miró
Country:
Spain
Opening:
1914

Miró is the brand of vermouth produced in the region of Reus, Catalonia. Its variety of vermouths has been produced for over 100 years, following the family tradition and original formula of its creator. A secret that has remained intact to this day, producing vermouths with unique characteristics, hence its many awards.

 

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History


Miró began as a company dedicated to bulk wine, back in 1914, at the beginning of the 20th century, in the Priorat region. This is where the Miró family originated. The ancestral home and the winery are still preserved in the same place. The Miró family produced wines and liqueurs with the typical local varieties, which they then marketed throughout the region.
The beginnings of vermouth in the company took place thanks to Emilio Miró, who decided to specialise in the production of vermouth and moved to Reus in 1957. That same year, Emilio founded the company Emilio Miró Salvat S.A.


Since Emilio himself created the company officially, Miró vermouths are still produced following the steps of the original recipe, which is still kept secret to this day and is based exclusively on the best and selected ingredients, as well as the power of knowing how to combine them to perfection.


Present


After years and years, now more than 100, the passion and enthusiasm for making the best vermouth has been passed down from generation to generation, which has enabled the company to enjoy a wealth of experience in the production of traditional Reus Vermouth, which is evident in every product it makes.


One of the keys to Miró's success is its ability to fuse tradition with the use of cutting-edge technology in parts of the process such as filtration and bottling, maintaining the quality and properties of its products intact.



Values


Its mission in the current market is to try to produce the best vermouth in the world and to become a brand known as such, as well as to position the company as a benchmark in the production of these products around the world.


In the future, it seeks to further increase the quality of the products, keeping costs competitive and improving the production processes of the products, resulting in better productivity.


The brand's core values are to keep tradition intact, to meet the highest quality standards, and to promote equality and respect among people, which is part of the brand's existence.


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