Ballantine's

Ballantine's
Company:
Pernod Ricard SA
Country:
Soctland
Opening:
1827

Ballantine's is a brand of Scotch whisky which gives a certain guarantee to the product. It is produced by the company Pernod Ricard SA in the town of Dumbarton in Scotland, and has an alcohol content of 40%.

 

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History


The history of this whisky begins in Edinburgh in 1827, when George Ballantine opened a small store at the early age of 19. With the flourishing of the business, a decade later he moved to the South Bridge area and began to experiment with blending malt and grain whiskies in search of a light, fine product.


It was from 1881 that Ballantine & Son Ltd. began to distribute the blended whisky around the world and achieved great fame in international markets.


After the death of its founder, his sons continued with the business to such an extent that they obtained a Royal Authorization to be a supplier to Queen Victoria and her successor King Edward.


His greatest success came with the purchase of Hiram Walker Gooderham & Worts, an alcoholic beverage conglomerate. A year later, the shield was introduced which is still in force today on each and every one of Ballantine's bottles, with the representation of the four most important ingredients, barley, water, still and barrel, relating each of them to the four elements of nature.


In 1988 the company was acquired by Alvaro Domecq y Diez until he sold his properties to Allied Domecq in 1994. This firm was acquired by the Pernod Ricard Group in 2005, and since then it has been the group to which the Ballantine's brand belongs.



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Awards


The brand has obtained more than 120 trophies and medals in the last 15 years, among which we can name:


  • Whisky of the Year 2011 Award for Ballantine's 17 year old in the 8th edition of the Whisky Bible.

  • Gold Medal for Ballantine's 30 years in the International Spirits Challenge 2014.


Logo and campaigns


The Ballantine's brand logo is the brand name itself, and its emblem shows the Scottish flag and the four essential elements in whisky making: earth, water, fire and air. In addition, each bottle contains the Latin word "Amicus Humani Generis", which translates as "friend of humanity", because friends never fail.


Some of the campaigns that the brand has launched are:


  • "#SanBallantines": a campaign aimed at people of the millennial generation whose main objective was to create a conversation within the movement against Valentine's Day.

  • "#ProudToBe": to highlight the pride of being yourself and to motivate each person to stand firm in their convictions.


Interesting facts


Today, since 2006, the person who takes the place of "master mixer" is Sandy Hyslop, the fifth in the brand's 180-year history.

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