Jose Cuervo

Jose Cuervo
Company:
Destilería La Rojeña
Country:
México
Opening:
1795

Jose Cuervo is the oldest tequila brand in the world. From Mexico, and the town of Tequila, the birthplace and origin of the name, Jose Cuervo has been making the purest flavour and market-leading varieties of tequila for 250 years at the La Rojeña distillery, the oldest in Latin America, and on its own agave plantation.

 

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History of a film tequila


Casa Cuervo was founded by Don José Antonio de Cuervo y Valdés. In the year 1758 he obtained the title of Land Property, having as his main activity the cultivation of agave. This is a historic year, as it is from this point that the cultivation of Casa Cuervo began.


Although Casa Cuervo originated in 1758, it was not until 1795 that the licence to produce and distribute tequila was obtained. It was in this year that the history of one of the most famous tequilas in the world began: Tequila José Cuervo.


This same year, when the licence was obtained, the hacienda and distillery "La Rojeña" was also born, which back in 1842, stands out for its large production of 400 barrels a week. Today, it is the oldest in the Americas and, more than 250 years later, still produces one of the best artisanal tequilas in the world.


In 1888, thanks to the arrival of the railway in Guadalajara, Mexican tequila began its expansion in Europe and the United States. Tequila José Cuervo, of course, was present in the first tequila export trip.


It was thanks to Juan Beckman y Gallardo, together with José Cuervo's Margarita, which debuted in Hollywood films, that José Cuervo became one of the most representative brands in all of Mexico.


 


Present


Unesco considered as World Heritage the Agave Landscape and the Old Industrial Facilities of Tequila.


A beautiful landscape of blue agaves, which has been shaped by the use of agave since the 16th century, is also considered a World Heritage Site. This treasured landscape is made up of 38,658 hectares, situated between the Tequila volcano and the valley of the Rio Grande de Santiago river.


Casa Cuervo treats the agave fields with great respect and uses agro-industrial technology, something that other tequila producers take as an example, making Casa Cuervo a company proud to be what it is, thanks to its good work and the extraordinary quality of its products.

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