BrewDog

BrewDog
Company:
Brewdog Plc
Country:
Scotland
Opening:
2007

Brewdog Plc is a Scottish brand of beer located in the town of Ellon, belonging to the council of Aberdeenshire, but was originally based in Fraserburgh. The company has more than 200 artisan beers launched into the market of various varieties, including Ale, IPA, Stout and Lager.

 

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History


The world of artisan beers is going through a golden age, but this was not the case only a few decades ago. The big multinationals dominated the market, and nobody dared to put their heads in such a complicated world in which the consumer only visualized the classic beer he had been enjoying for years. However, thanks to the efforts of a few brave people, this is no longer the case, including two Scottish boys who dreamed of setting up their own company. James Watt and Martin Dickie.


These are probably two of the most recognised names in Scotland, but without doubt the most recognised is that of their creation: Brewdog, the most important independent beer company in the Anglo-Saxon country. In 2007 both friends, tired of the monotony in the brewery world, decided to join forces and bet on the brewing craft, creating Brewdog Punk IPA, the beer with which all this history began.


More than a decade later the brand has around 200 products launched on the market, more than 120,000 bottles invoiced per month, and a large legion of followers around the world, exporting their products throughout Europe as well as the United States, Canada, Australia, Brazil and Japan.



Featured Products


  • Brewdog Nanny State

  • Brewdog 5 A.M. Saint

  • Brewdog Bourbon Baby

  • Brewdog Dead Pony Club

  • Brewdog Elvis Juice


Awards


  • Brewdog Hardcore IPA, gold medal in the Imperial IPA category of the World Beeer Cup (2010)

  • Gold medal in the World Beer Cup for Paradox Grain beer in the Strong Beers category (2008)

  • Tenon Entrepreneur of the Year at the National Business Awards for Scotland (2008)

  • World's Best Strong Pale Ale and World's Best Imperial Stout at the Beers of the World Magazine World Beer Awards (2007)


Special Editions


Dog G


Coinciding with the eleventh anniversary of the creation of the brand, in 2018 the Scottish company launched into the market, a beer that pays tribute to that very special birthday. Made with six different malts, Dog G adds nuances of cocoa or chocolate-covered raisins.



Hello my name is Maria


Launched exclusively for the Spanish market. Brewdog has conquered with the passage of time the great majority of the countries of the world, and ours is no exception. Therefore, to pay tribute to all the followers of our country, the Scottish company launched a beer made from Spanish mandarins.



Logo and campaigns


A black shield with a white dog howling at the moon is the logo of one of the most important beer brands of the last 15 years. But if there's one thing that makes Brewdog stand out, it's its campaigns, being one of the pioneers of crowdfunding around the world. In 2010 the brand launched its campaign Equity for Punks, in which it gave the opportunity to anyone who helped to get shares of the company. Year after year Brewdog has been betting on these campaigns, increasing its presence in the collective imagination and multiplying by a thousand each coin donated by its followers.



Interesting data


This crowdfunding campaign is not the only interesting fact about Brewdog, and that is that the Scottish company also stands out in two aspects: television and bars. In the first area it debuted in 2013, with the program "Brew Dogs" where they showed the best places to drink beer in the United States and its brewing tradition.


As for the second, it is one of the most outstanding aspects of Brewdog, since in addition to having dozens of varieties of beer, it also has its own bars around the world where you can taste all types of products and soak up the greatness of the Scottish company.


BrewDog is a brand of Imported Beer. Its references in Imported Beer are highly valued in the sector for its high quality in manufacturing and its fame among the public is well deserved.

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