Johnnie Walker

Johnnie Walker
Company:
Diageo
Country:
Scotland
Opening:
1805

Johnnie Walker is a Scotch whisky distributed and produced by Diageo. With more than a dozen varieties spread throughout the world throughout its history since its inception in 1820, "The Walker" is born in the Scottish city of Kilmarnock, located in the west of the country halfway between the cities of Glasgow and Ayr. This is where all the bottles of, if not the best, one of the greatest whiskeys in the world come from.

 

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History of


One has to go back to 1805 to glimpse the beginning of a legend of the drink. In that year John Walker began to breathe, a name that in that course said nothing except to the closest of his family, but more than two centuries later is one of the most famous on the planet. At the young age of 14, John Walker's father died, and what might seem like a disgrace turned the young Scot into an opportunity. Walker sold the family farm and bought a grocery store in Kilmarnock, the germ of what would come later.


Soon our protagonist began to make his own whiskeys, mixing several until he found the flavor he wanted to offer to the public. After his death, his son Alexander went on to head the company, making a key contribution to its prosperity. On the one hand, he definitively adopted the square, iconic and more resistant bottle for his drinks, as well as tilting the label several centimetres so that consumers could distinguish his whisky before the rest of his competitors. That, together with his association with ship captains and the arrival of the railroad caused the unstoppable boom of Johnnie Walker, a name that is now recognized as one of the most exquisite drinks that exist.




Featured Products


  • Johnnie Walker 18 years old

  • Johnnie Walker Black Label

  • Johnnie Walker Blenders Batch Sherry Cask

  • Johnnie Walker Blue Label

  • Johnnie Walker Double Black



Special Editions



Johnnie Walker White Walker


In October 2018 the world was waiting for the last season of one of the milestones of television in recent decades: Game of Thrones. Humanity awaited the outcome of the story, but before the "White Walkers" came they took over the power of Johnnie Walker. The Scottish distillery that October launched a limited edition in honor of a series of a product known as White Walker that is best enjoyed with the cold beyond the wall.



Johnnie Walker Black Label Limited Edition


Johnnie Walker's labels are recognized all over the world. Red Label, Blue Label, Black Label... It is precisely this last one that we are dealing with right now, due to a special edition of it launched by the Scottish company. This Johnnie Walker Black Label presents the same nuances and flavours of all its editions, but with the great difference of a different bottling thanks to the interpretation of "El Caminante" by the artist Arran Gregory.




Logo and campaigns


A relaxed meal between George and Alexander II and the cartoonist Tom Browne was the starting point for Johnnie Walker's logo. In honour of the family name, the cartoonist devised the figure of an affable walker who would represent all lovers of good whisky. Thus began the story of "El Caminante", one of the most famous logos in the world that over the years has been adapting its figure to the stage it was his turn to live.




Interesting facts


In 2009, after inspiring generations of men and women and having "slipped" into world high society thanks to the quality of all his creations, Johnnie Walker unveiled a slogan consisting of two words: Keep Walking. Two words that mean keep walking and continue with the bet of the Scottish distillery to continue working to improve your world and the world of others.



Johnnie Walker is a Whisky brand. His Whisky references are highly valued in the sector for their high quality manufacturing and their fame among the public is well deserved.

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