Chivas

Chivas is a brand of Scotch whisky produced by Strathisla, the most picturesque distillery in Scotland. Today, Chivas is one of the most recognized and best-selling whiskey brands in the world.

 

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History


Chivas was created by two brothers, James and John Chivas. James, after finding a job in the city of Aberdeen, was fascinated by the new world he was discovering of aromas and flavors, later when John joined, Chivas Brothers LTD was born. They began their journey in a warehouse located in the basement of the store.


Due to the request of their clientele for a softer and richer whisky, they started to blend different aged Scottish whiskies, until after some experiments they managed to specialize in the art of blending. In 1909, moving to New York, master blenders Charles Howard and Alexander Smith created a blend that became the world's first luxury whisky, a tribute to the Chivas brothers.


Some time later, after a ban, all bars were closed and Chivas Regal disappeared. In 1938, it reappeared in style with a twelve-year blend that is well known today. Strathisla is the oldest distillery in the Highlands of Scotland, right in Speyside, and is often described as the most picturesque distillery in Scotland. The final result of the drink is influenced by several factors, such as the age of the oak in the barrel, the temperature of the cellar, the place where the barrel is placed while ageing... All this process makes possible the creation of such a refined whisky.


 


Outstanding products


 


Awards


  • The Asians Spirits Masters 2016,Gold/International Wine & Spirit Competition 2015/Hong Kong IWSC 2015,Gold/International Wine & Spirit Competition 2014: Chivas Regal 12 year old and Chivas Regal 18 year old

  • International Spirits Challenge 2015,2016,Gold/Ultimate Spirits Challenger,96 points/IWSC, gold award: Chivas 25 years.

 


Special Editions


"Chivas Royal salute 21 year old diamond jubilee boxed"


Charles Julian, creator of this edition, wanted to pay tribute to the coronation of Queen Elizabeth II in 1953. The "21 Salute" is related to the military salute made in her honor with 21 bursts. It is also associated with a fine and elegant sport like polo.


"Chivas Royal salute 38 years"


This special edition is considered one of the best whiskies in the world. The ceramic bottle comes with the insignia of the Chivas brothers, and the image of Robert de Bruce, king of Scotland in the 14th century


"Chivas Royal salute gun 62 years old"


Made with blends of whiskies aged for at least 40 years. The bottle is handcrafted and the letters are hand painted in 24 carat gold


 


Logo and campaigns


Chivas Regal launches a campaign with the slogan "Sorry, Dad. Your Whisky, My Rules" to reach out to a younger audience and thus break with the idea of a drink associated with older people. In light of the current pandemic, Chivas Regal is launching a campaign to support bars and restaurants under the slogan "I'll Remember" and will make a financial contribution to help the thousands of families who are part of these businesses that are being affected as much as the restaurants and bars.


 


Interesting facts


Although today it is one of the distilleries still in operation, Strathisla, suffered some mishaps such as a fire in 1876, and an explosion at the malt mill in 1879.

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